by wydagency | Nov 1, 2018 | Blog
For most cannabis brands, retail marketing is focused on branding, menus, packaging and placement in stores. While those are important elements in an overall marketing plan, there is a key group that has direct impact on brand sales or lack of sales: Budtenders.A... 
by wydagency | Oct 10, 2018 | Blog
With the ever-changing rules and inconsistencies by the leading social media platforms, managing social media for a cannabis brand may seem like it’s not worth the trouble. But, there are a handful of important reasons to stick with it, keep social media in the... 
by wydagency | Aug 28, 2018 | Blog
Instagram is a great platform. Advertisers (including myself) have embraced and loved the platform for years. We’ve spent millions of dollars on it in one year alone. As the former head of Samsung media, I can easily attest to that. We’ve spent even more on... 
by wydagency | Jun 7, 2018 | Blog
June is LGBTQ pride month and with it my thoughts go to the similarity between the LGBTQ community’s fight for equality and the cannabis industry’s fight for legalization. It doesn’t take a Sociologist to see a connection between the cultural shift happening around... 
by wydagency | Jun 5, 2018 | Blog
Are you Starbucks, Nordstrom, Target, Best Buy, The Dollar Store or the local mom & pop down the street? It may seem like these stores are really different, but that’s actually not the case. These stores (or chains) have done well with their target audiences...