5 Things Your Cannabis Store Website Needs

5 Things Your Cannabis Store Website Needs

Building a great website for any industry is tricky.  Creating an excellent website for a cannabis store is even trickier. On top of all of the traditional pages retail sites possess (such as a catchy homepage, store hours, links to social media accounts, and a...
PR Does Not Mean Press Release

PR Does Not Mean Press Release

“We need a press release!” I’ve heard this from countless clients. I heard it recently from a nonprofit who asked for a press release to share the organization’s position on an issue. My response to this request is always, “What do you want to accomplish?”Despite what...
Why Budtenders Must Be Part of Your Retail Marketing Plan

Why Budtenders Must Be Part of Your Retail Marketing Plan

For most cannabis brands, retail marketing is focused on branding, menus, packaging and placement in stores. While those are important elements in an overall marketing plan, there is a key group that has direct impact on brand sales or lack of sales: Budtenders.A...