by wydagency | Oct 10, 2018 | Blog
With the ever-changing rules and inconsistencies by the leading social media platforms, managing social media for a cannabis brand may seem like it’s not worth the trouble. But, there are a handful of important reasons to stick with it, keep social media in the... 
by wydagency | Aug 28, 2018 | Blog
Instagram is a great platform. Advertisers (including myself) have embraced and loved the platform for years. We’ve spent millions of dollars on it in one year alone. As the former head of Samsung media, I can easily attest to that. We’ve spent even more on... 
by wydagency | Jun 7, 2018 | Blog
June is LGBTQ pride month and with it my thoughts go to the similarity between the LGBTQ community’s fight for equality and the cannabis industry’s fight for legalization. It doesn’t take a Sociologist to see a connection between the cultural shift happening around... 
by wydagency | Jun 5, 2018 | Blog
Are you Starbucks, Nordstrom, Target, Best Buy, The Dollar Store or the local mom & pop down the street? It may seem like these stores are really different, but that’s actually not the case. These stores (or chains) have done well with their target audiences... 
by wydagency | Mar 28, 2018 | Blog
SEM (search engine marketing, aka paid search) can be a struggle bus for the cannabis industry. See our thoughts on it here.While it can be difficult, there are a lot of great opportunities to helping your site rise to the top. Is there a surefire way... 
by wydagency | Mar 27, 2018 | Blog
Search Engine Marketing (SEM) is the stalwart of the retail and brand world. It doesn’t matter what current phase you are in the lifecycle of your brand – new, starting to get traction or well established, SEM complements your business. But what if...