Why Budtenders Must Be Part of Your Retail Marketing Plan

Why Budtenders Must Be Part of Your Retail Marketing Plan

For most cannabis brands, retail marketing is focused on branding, menus, packaging and placement in stores. While those are important elements in an overall marketing plan, there is a key group that has direct impact on brand sales or lack of sales: Budtenders.A...
The Hypocrisy of Instagram & Facebook

The Hypocrisy of Instagram & Facebook

Instagram is a great platform. Advertisers (including myself) have embraced and loved the platform for years. We’ve spent millions of dollars on it in one year alone. As the former head of Samsung media, I can easily attest to that. We’ve spent even more on...
Time to Build Cannabis Brands with Pride

Time to Build Cannabis Brands with Pride

June is LGBTQ pride month and with it my thoughts go to the similarity between the LGBTQ community’s fight for equality and the cannabis industry’s fight for legalization. It doesn’t take a Sociologist to see a connection between the cultural shift happening around...
Mastering the In-store Experience

Mastering the In-store Experience

Are you Starbucks, Nordstrom, Target, Best Buy, The Dollar Store or the local mom & pop down the street?  It may seem like these stores are really different, but that’s actually not the case. These stores (or chains) have done well with their target audiences...