What’s up with all the blogging going on?  You’ve seen your competitors doing it, you may be doing it, but do you know why?  We’ve talked to quite a few people who are doing it, but even though they know they like blogs, they aren’t sure what it does for their business.  

Blogs are awesome tools for all sorts of content.  Content was 👑, content is 👑 and content will continue to be 👑.  

Here are a few reasons why we (heart emoji) blogs:

  • They build your tone, they tell your customer or your consumer who you are.

  • They offer a sneak peek behind the curtain, but about the topics that are near and dear to your heart.

  • They are great for SEO.  It is a SEO world and we’re all just living in it.  Blogs help you build up your keyword database for searchable content and these are phenomenal ways to build up your organic SEO.

  • They are a great way to cross-pollinate your content pillars. We love to post blogs on social as a direct response or interaction with audiences.  They are great in newsletters where you have the purest direct line into that 1:1 relationship with one person.

  • If you are working closely in a partnership, it’s a great opportunity to highlight that partner, either by focusing on them as a subject or having them guest write a blog for you.  That deepens your partnership in great ways.

  • Blogs are also a great way to show off your team.  Focusing in on key staff members at all levels is great for internal and external audiences.  People love working for your organization, show them off!

  • New product details.  Sometimes you may want to talk more about a new product launch or the elements of the new product, but not necessarily put all that onto your product page.  This is a great place to link to additional information about a product in a seamless way.

  • Blogs are also a great way to get the interest of vertical industry publications.  Work with a PR pro and if you have a great timely topic, submit it for publication.  Worst case, they are aware of your great work and best case, you get a broader audience with more links into your site (SEO, again!)

Blogs need to be part of an overall communication strategy, but they are a great addition to any marketing toolkit!